Retail & Consumer Products

Leadership in consumer retail requires deep insights into customers, products and geography. Retailers and their consumer goods supplier partners must work together to locate and profile their best customers, define trade areas, predict product demand and buying preferences, and make fact-based decisions down to the store level, department level, through to SKUs. They also have to factor in seasonality, product assortments, and the promotions that will be most effective in a given trade area. Profitability depends on the ability to embed detailed and on-demand analysis into every aspect of the enterprise to enable optimal decision-making by all stakeholders across the consumer value chain.


InsightSPI partners with our retail and consumer products customers to evolve their enterprise business intelligence capabilities from reporting, to advanced analytics, to integrated operational performance management across supply and demand chains.

With these capabilities, retailers are empowered to answer critical questions, including:

  • What are my most profitable products by month?
  • Which store has the highest margin today?
  • Which supplier has the lowest lead times for repeat orders?
  • How does % price reduction impact net profit by week?
  • What marketing campaigns are most successful?

From the supplier perspective, consumer goods organizations leverage high-impact InsightSPI business intelligence and performance management solutions to:

  • Analyze buying habits and trends that capture consumer loyalty
  • Build and manage the intelligent supply chain that can respond to just-in-time production and demand signals
  • Reduce time-to-market to win mindshare and shelf space
  • Optimize trade fund management to maximize sales, margin, and return on marketing investment

 

Want to see some results from our work with Retail and Consumer Products customers? Click Here

Need help or have questions? Get In Touch

 
Copyright © 2018 InsightSPI All Rights Reserved.
Privacy Policy & Legal